Could you imagine going out for a simple swim, diving down for fun, and stumbling across a car with a rotting corpse in it? There's the reason why I don't like swimming in deep water.
Something that drives me nuts about Google Maps is how much of it leads you to non-spatial lists of data. We are spatial beings asking spatial questions. Don't make me do the work of linking a list of restaurants to dots on the map. This is a significant cartographic challenge but I think it's key to making map software a joy to use.
I don't have an iOS device so I can't comment on current state, but I hope this gets first class attention.