It took about 2 years. April 1998, Larry Page and Sergey Brin [0].
"Currently, the predominant business model for commercial search engines is advertising. We expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers... we believe the issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm."
As a whole, the math community would want to simply ignore the distractions from AI companies … they are using math problems as medium to promote their commercial interests.
Another way to put it: design is the outcome of an optimization against a given set of objectives and constraints. This would also help to keep track of the reasoning underlying changes in the design to provide an audit trail.
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