I suspect that's because for the most part it just siphons off the traffic that would have mostly been a waste to serve anyway, being that they were either looking for such a small bit of information to be encapsulated in the excerpt, or they determined they were looking for something else, they would be hard to monetize. Then again, I could be wrong or there could be usefulness to users hitting the end site that isn't directly monetizable (brand awareness).
I wonder what percentage of the knowledge graph result excerpts are full entries, and don't trail off indicating more can be found on the source site.
I think by now most people in the English speaking world know that if they want to start getting more depth on a topic then Wikipedia is a decent place to start. However, sometime you just want a quick summary/single fact.
luckily the foundation hasn't seen a negative impact on donations.