I suspect most of the time there are no major competing local businesses -- e.g. I don't see what Dutch businesses would directly lose from Starbucks moving their headquarters there; most likely, there will be gains in local supporting industries.
>> I don't see what Dutch businesses would directly lose from Starbucks moving their headquarters there
If there is a favourable tax agreement for Starbucks in the Netherlands as a result, then there is no longer a level playing field between Starbucks coffee shops and others.