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In my experience it's more like "make interesting content and don't make all the stupid and/or not-all-that-obvious mistakes many web designers make."

Mo matter _how_ good your "interesting content" is, if your web design has it hidden behind a flash splash page or your entire site navigation is in some dynamic javascript menu system with no regular html links for spiders to find, you will not get traffic.

Good content is the number 1 best thing you can do for your website. Not wasting the potential of that good content is, however, equally important.



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