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Some of the smartest people I know read Us Magazine and People religiously. If you want a certain population of users target what they are interested in.

Once you've screen them with your IQ test, do they really have to prove themselves again before submitting another link?

If you just want to write and take tests go play on okcupid.com.



There are benefits to ongoing IQ testing.

First, this allows the community to raise or lower the bar for continued participation on the site.

Second, it limits cheating whereby you have a smart friend write the test once for you.

Third, this gets around the problem whereby you get an easy test just by luck.

Fourth, it will result in a membership highly interested in solving IQ type puzzles on an ongoing basis.


Make people always be required to be in the top 50% of members:) Sounds like an engaging competition to me.


For a domain specific social news site, you could have a combination of general IQ testing along with domain specific knowledge testing.




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