Not FUD to me. I am not going to install Pokemon Go until this is cleared up. I am glad he pointed it out, since I may have clicked through given I would have made quick judgements about them being Google-owned.
One thing the article is wrong about is that you can create a new account a pokemon.com (bypassing the google kerfuffle). You just need to keep reloading until it let's you past the "try again in an hour" message.