Like all slogans, its not meant to be universally applied. A slogan allows very little words to go into much detail, so the idea is to appeal to emotion but be smart/intelligent about it.
My point is more that it's only celebrating the ones who were still acceptable. Crazy, but not too crazy. Maverick, but not too maverick. Ones that we'd gotten used to.
Basically, safe 'crazy' people, with the benefit of historical hindsight. How safe? Of the 17 'crazy ones', only 4 were alive at the time of the tv adverts, and apart from Branson and Turner (both business figures rather than cultural), the glory days were long gone for all of them.
You're being intentionally obtuse. They chose specific people to aid the subtext of the narrative. To provide a visual shorthand to help clarify what they're saying. Oh sure, you could include Adolf Hitler in the list of people crazy enough to think they could change the world, but that's not relevant to their statement of purpose.
