Pardon me, but hasn't Blythe Master's startup and R3CEV locked up entire financial institutions market already? NASDAQ also has their own internal Blockchain project.
Blythe's company, Digital Asset Holdings, is focused on securities settlement (different use case). R3 is a consortium - they do not have a product that they sell to banks.
Ripple is the only company in the blockchain space that has an enterprise-ready product that banks can deploy for cross border payments.
What is Ripple's path for survival?