For rural markets your logic applies, they simply don't need many new macro sites. The biggest issue in these markets is getting decent backhaul to the towers.

But that logic does not work in an urban market. Which is where the speed complaints are coming from. The other carriers are all beating the drums on densification and focusing on building out DAS systems, what's AT&T doing?

AT&T backed off their densification commitment after their Leap purchase by arguing having more macro cells and spectrum works. The complaints and speedtests speak for themselves.

See this article: http://www.fiercewireless.com/wireless/at-t-drops-goal-deplo...