I also have mixed feelings, but I am trying to be supportive of this effort because it is at least shooting for the right goal, which is building bridges instead of trying to hang men high.

One of my favorite professors had an excellent saying: I am the primitive of my way.

It kind of encapsulates both the idea that anything worth doing is worth doing badly and also the idea of fail fast and iterate. Perhaps if people keep giving constructive feedback to this initiative in a not ugly way it will evolve into something that more effectively promotes their agenda without so many glaring defects. Perhaps one option would be to change it to "Ask an Engineer" and then have each installment be about some category, such as senior programmers, multicultural engineers, older people, and also sometimes women. So then it could be, for example, "Ask an Engineer: Senior Programmer edition" or "Ask an Engineer: Female edition" or something like that.

Yes, I also don't like the 'us vs. them' mentality a lot of women-focused groups seem to have.

I really like your idea of rotating through different groups who are statistically underrepresented (not just women.)