So my guilty pleasure is Big Brother (US version) and I watched recently as the "houseguests" were reading product labels (they get very bored in that house) and began discussing what GMOs were. They all agreed they were terrible. None of them had a clue what they were ("it's like chemicals or something, I think. Yeah.") Given two products on a shelf, one labeled "non-GMO", they would blindly choose that one.

I imagine this is most of America.