I don't trust this author because the claim to be a scientist does not speak of her credentials, publication record, field of work. A data scientist does not have the same range of expertise and credibility as a biochemist. Furthermore, actively avoiding a label that one finds meaningless is non productive. Shod non Jews avoid Kosher labelling, or non Muslims avoid halal labels? Surely there is a devout athiest somewhere who does, the rest of us just ignore.