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> Developers have, as far as I can tell, almost zero brand loyalty

I feel like part of this stems from the fact that every service now wants to charge a monthly fee instead of offering a one time purchase.

If you want me to pay $X/mo, that fee has to correlate to the value you are providing me each month. The minute that equation changes, people start to consider other options.

One of the benefits to SaaS is that you can make more money and your revenue is more predictable, but on the other hand it means your market is more susceptible to competition because companies are comparing their options more frequently.



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