Believe it or not, the size of the place you live matters a lot here (re physical attactiveness.) In a big city, everyone tends to create a shiny superficial persona designed to make a good fast impression, 'cause you ain't seeing them again; and we tend to admire those who have that necessary big-city skill, too, even when we know them well. It's that important. Physically attractiveness really helps creating a compelling instant personna.

But all this just doesn't fly in much smaller places such as a small town. Other factors rise to be at least equally important, such as both semantic and emotional honesty.