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That assumes that consumers have an active purchasing power in how their energy is produced. How as a consumer do you switch the source of your energy? You could maybe move to a cleaner energy state, but even then the grid is highly intertwined and the differences may not be worth the expense and carbon output of the move itself.

You could also protest/campaign/write-letters to your states public utilities boards and maybe make a small difference... but the states are incentivized to keep energy cheap for its citizens, first and foremost. They also have to listen to the various lobbies of the various energy producers.

You might, if you own your own home and have enough income and the right sort of roof and a home-owners association that allows (because some consider them ugly or anti-historic preservation and ban them), install solar panels on your home.

As an individual consumer there are many ways to control your personal carbon footprint (drive less/use less gas, eat less meat especially beef), but consumers don't have a choice for which energy they consume.

If you are arguing that consumers use less energy: the average household is more efficient than it has ever been... and any individual household is still a drop in the overall energy bucket compared commercial and industrial usage. (The energy expenditure of the average office building far exceeds the average home. Imagine if we could all work from home...)



In the UK at least, you can buy electricity from different suppliers though it all comes through the national grid and there is no difference between the electrons of course. The supplier you buy from is responsible for generating enough capacity to offset the needs of their customers (I presume there is some kind of acceptable fudge factor to take up the slack on occasion)


This is true in the US sometimes, but it varies wildly by state (and sometimes even city).

In places where you do have the option there are companies that very aggressively market w/ door-to-door salespeople to attempt to get consumers to lock in a static rate over X sum of years. Which, as far as I can tell... generally confuses/scares consumers so they don't even consider switching suppliers at all.


In New York State we can choose our power supplier. The green providers are a bit more expensive. They remain niche players [1]. Consumers certainly express a preference for cheap energy.

[1] http://world.350.org/nyc/350-nyc-wind-power/


consumers still benefit from the status quo (in the short term, at least) -- this is separate from the question of if they have the option or ability to change the status quo.


The status quo is to advertise to consumers in PSAs that they have some sort of power to greatly control their own impact on the environment, despite statistically no actual power on that front.

While my liberal guilt has me constantly evaluating my own carbon footprint and side-eyeing my neighbors and their SUVs, I also know that as much as I want to be a part of the solution as a consumer, at the end of the day it is corporations, industries, and maybe even the entire system of capitalism that needs to be help culpable for climate change.

Blaming consumers for climate change, statistically, is about like blaming the shape of a hill on the ants and the distribution of their ant hills. It's a bit backwards, and it very much avoids any interest in dealing with real solutions.




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