If your goal is to start reading more often, stop reading so many books you think you ought to read and read more books you want to read. Variety and challenging yourself are good but sometimes you can get carried away and just make yourself not want to read anything.
This is very true. I am usually not the best reader but I recently picked up an excellent fantasy novel and couldn't put it down and ended up reading like 4 or 5 hours straight. On the flip side when I read nonfiction or textbooks it's hard to push myself to keep learning.