Insurance companies, largely offer the same products and "differentiate" on customer service. My view is that value-added services, and pressure on price will win the day. Highlighted a few in the article, but perhaps, press a button to get free roadside assistance, talk to a mechanic 24/7, sensors in your home to mitigate risk. The premium volumes are certainly there to support greater value being transferred to the customer.
> Insurance companies, largely offer the same products and "differentiate" on customer service.
UK market, so somewhat different. A large proportion of our insurance sales go through various comparison websites who are the new "zero value add" broker. This leads to a large number of decisions being largely price based.
I have no idea whether this transition occurred in the states?
