Stuck in traffic, you might as well be stuck in prison. Say your loved ones are counting on you to be somewhere. When you are stuck , you're letting them down! Suddenly you have an option when there were no options previously. Now $40 looks pretty cheap in the face of fighting a spouse, disappointed children, etc.
If I drove there twice a day I wouldn't need to go to work anymore, because it would (almost) cancel out my salary. Granted I don't work with an American salary, but they're not THAT much higher. I don't know if that's what you call cheap.
