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> if users would simply pay for the services they use there would be no point to track and analyze ... behavior.

Couldn't they make even more profit by doing both? If they find the optimal balance?

I pay for cable TV, and still see lots of ads, so I guess I'm cynical.



I thought about including this but decided against it. They could of course but I hope people would stay away from such an service. It is really sad that businesses are generally focused on maximizing their profits instead of providing the best service to their customers while making a reasonable profit. Economics 101 promised that competition would take care of that but that obviously has a few failure modes.




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