Agreed, I've seen Scuttlebutt around but I can't help but feel that it will ever be mass market with that name.

While I agree with your general premise, you might as well start picking your favorite hat condiments.

H-E-B is a wildly successful grocery store chain in Texas, and also the in-house brand for many of the products sold in that store.

The marketing slogan is "HEB: Here Everything's is Better!"

The reality is that, while it is often better than the competing chains (sometimes sadly so, killing Krogers and other chains in my area), HEB are the initials of the founder.

And B stands for Butt.[1]

It didn't even start as HEB - the original name was "C.C. Butt Grocery Store".

Hope your hat tastes well.

[1]https://en.wikipedia.org/wiki/H-E-B

Okay, but see, that's Texas. If I lived in Texas I would shop at the C.C. Butt Grocery Store and not think twice, except to smile.

It's all about the character of the state...

I once saw in Colorado a university that had the "Alferd Packer Cafeteria" (sic) ;-)

They were thinking that "scuttlebutt" means "gossip", and that the "butt" is just a water barrel. Basically, the ancient form of water cooler talk.

Naming products is not a strength of the Web 2.0 Generation (2005+)