Unless we want to start paying for google searches and Facebook, this is how it’s going to be. And personally, I actually like getting ads relevant to my life.
I do not like targeted advertising one bit. It makes the ads boring, repetitive, and potentially embarrassing. I want to see ads relative to whatever content I am consuming. If that content is so general that it can't be targeted, then so be it. All other advertising works this way, and it has been doing just fine. Not to mention 3rd party scripts running, which only happens because the advertisers and content producers do not trust each other, so they sacrifice the security of their users.
I do not like targeted advertising one bit. It makes the ads boring, repetitive, and potentially embarrassing. I want to see ads relative to whatever content I am consuming. If that content is so general that it can't be targeted, then so be it. All other advertising works this way, and it has been doing just fine. Not to mention 3rd party scripts running, which only happens because the advertisers and content producers do not trust each other, so they sacrifice the security of their users.