I work in ad-tech and let me tell you all these wall gardens are so arrogant that they create their own metrics for measurement and bully industry (especially marketers to follow them).
I strongly believe only way to bring these mega companies to senses and rein in on their arrogance by trust busting and creating level playing field for competition.
We need DOJ and anti-trust into big 3 oligopoly (GOOG, FB, AMZN) to crack down on them. They are too big for small players to compete.
For anyone in the U.S. who feels similarly, I urge you to write to the FTC and your representatives, and specifically:
1) Call for abandoning the "Consumer Welfare Standard"
2) Enumerate how the Tech Tyrants have negatively affected the competitiveness of companies/projects you've worked on (M&A, canceled products, vaporware, embrace and extend, pricing changes, etc.)
I once saw an economics paper that used a simple model and showed that when the top 4 companies in a given industry controlled more than 60% of the market they would naturally behave like a cartel even if they weren't coordinating. So that's probably the tipping point.
I strongly believe only way to bring these mega companies to senses and rein in on their arrogance by trust busting and creating level playing field for competition.
We need DOJ and anti-trust into big 3 oligopoly (GOOG, FB, AMZN) to crack down on them. They are too big for small players to compete.