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Isn't shopping/consumerism deeply entwined with a distorted notion of the "self" ? I am what I have, what I wear, where I fall on the status-totempole.

An alternative would be a community-outlook. I am part of a greater whole. I don't really own anything. We are living a story, together.



Simple skinnerism would also explain consumerism. Oh look! Shiny! That could stimulate my dopamine receptors briefly, I'll get it.




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