I'd put myself in the "want to eat less meat" bucket - I'm not a vegetarian. I eat meat, enjoy it, and don't have any health problems that preclude me from consuming it. I know farming meat at scale isn't good for the environment though, and if some kind of synthetics or lab-grown meats could provide the same enjoyment I get from traditional meat with less environmental impact at roughly the same cost, I'd buy it in a heartbeat.