20 years ago I worked on a project for streaming films in South America. It was simply not viable: the few that had internet used dialup. A few years later, ADSL started to show up. This year I myself cancelled cable and switched to streaming as sole source of video.
This particular project was about distributing European films in Brazil. It wasn't a bad idea (obviously), it was just a bit ahead of its time. In each state you'll find that about a third or even half of the population lives in or around the capital (where the infrastructure is best). The problem was that you couldn't get a fast enough connection into people's homes.