Better customer service and content management? YouTube's system for handling copyright claims is a huge mess and they don't have much incentive to fix it without a serious competitor. They've burned a lot of creators and some people would jump ship if there was a fairer alternative.

Netflix could also leverage the same strategy Hulu or the Epic Store has... pay/incentivize creators and partners for exclusivity. I hate this strategy as a consumer, but it does seem to be effective.