Another challenge is to understand the impact of changing artwork that we show a member for a title between sessions. Does changing artwork reduce recognizability of the title and make it difficult to visually locate the title again, for example if the member thought was interested before but had not yet watched it? Or, does changing the artwork itself lead the member to reconsider it due to an improved selection? Clearly, if we find better artwork to present to a member we should probably use it; but continuous changes can also confuse people.
Bullshit. They change it within a single session and if I’m ever on a room with a netflix employee they’re not leaving until the understand on a very profound level how infuriating this is.
If it’s a bug they need to fix it. If it’s on purpose they need to fix their brains.
Artwork Personalization at Netflix.. https://medium.com/netflix-techblog/artwork-personalization-...
Excerpt:
Another challenge is to understand the impact of changing artwork that we show a member for a title between sessions. Does changing artwork reduce recognizability of the title and make it difficult to visually locate the title again, for example if the member thought was interested before but had not yet watched it? Or, does changing the artwork itself lead the member to reconsider it due to an improved selection? Clearly, if we find better artwork to present to a member we should probably use it; but continuous changes can also confuse people.