Then they should just buy Patreon like they bought YouTube. Why risk failure if that’s actually a good hedge? A: It probably isn’t a good hedge because they know Patreon can’t even remotely scale to the size of the AdWords business. People just generally don’t want to pay much for content. Better would be leveraging subscriptions and then developing a money distribution process to support the content people will come for. I think they are trying with YouTube TV and Red.