As explained on Normandy's wiki page, they are related but two different things:
> Preference rollout is meant for permanent changes that we are sure of. Shield is meant for testing variations and figuring out what, if anything, is the best thing to do.
Except as we have learned "preference rollout" is also "installing extensions". So this is much the same as studies, but studies was disgraced, so now this is studies 2.0, no option to disable this time around.
And if you look at the big normandy JSON, hey, it's all the same Pocket and heartbeat shit we've seen from studies.
"Explained" is perhaps too generous a word. I'm a software engineer and I found that page to be confusing. It seems to be written for internal Mozilla employees, not for the general public.
> Preference rollout is meant for permanent changes that we are sure of. Shield is meant for testing variations and figuring out what, if anything, is the best thing to do.
https://wiki.mozilla.org/Firefox/Normandy/PreferenceRollout#...