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The problem is that a lot of people buy for the look, so the design sells. Apple made a significant effort to cast iPhone as a fashion accessory.

And once you bought it for a significant sum, the sunk cost will force you to learn and adapt, even through suffering, and look for justifications to comfort yourself and kill any doubts.

To quote from memory, "Steve Jobs cared greatly about the experience of the user from the moment of walking into an Apple store and all the way until the free return period ends".



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