>> But there have been some changes to SEO (Google weighting factors and more navigational searches) that have reduced the value of them.
Well, I've actually studied this a lot... and it's not that Google reduced the value of them (Exact Match Domains EMDs). It's just that Google stopped giving them more weight. So now all domains are given the same potential ranking weight--even the new gTLD domains.
Bing, on the other hand, still gives more value to EMDs.
Well, I've actually studied this a lot... and it's not that Google reduced the value of them (Exact Match Domains EMDs). It's just that Google stopped giving them more weight. So now all domains are given the same potential ranking weight--even the new gTLD domains.
Bing, on the other hand, still gives more value to EMDs.