And in some cases are willing to spend more on lab grown.
People will call it "virtue signaling" or whatever, but ultimately a lot of diamond mines around the world are run on blood (war, slavery, abuse, dangerous work conditions, etc) and they want no part of that, and are happy to let others know they made that choices.
So the diamond industry is getting squeezed from three sides. Customers too poor, inexpensive lab grown out of China, and a customer base who would rather not be associated with this: https://time.com/blood-diamonds/
People will call it "virtue signaling" or whatever, but ultimately a lot of diamond mines around the world are run on blood (war, slavery, abuse, dangerous work conditions, etc) and they want no part of that, and are happy to let others know they made that choices.
So the diamond industry is getting squeezed from three sides. Customers too poor, inexpensive lab grown out of China, and a customer base who would rather not be associated with this: https://time.com/blood-diamonds/