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Which is pretty redundant to say. No one would say the opposite and everyone expects an improved version.

It's just fancy PR talking points.



But it makes consumers feel better about their decision. Imagine you're a techie and wondering if this very minimal refresh to the iPhone is worth buying?

"It's our best yet" or "It's made for pros"

I mean, as you pointed out, it's fancy PR/textbook examples of good PR.




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