Ha , it seems i ve made a few bucks (rather, bats) and didn't even know. I didn't know you can monetize twitter and reddit, but it makes a lot of sense! I kinda like the idea of users controlling sites indirectly by rewarding and punishing them for ads, kind of a direct-to-webmaster upvote button. Not sure about the way they implement their ad replacement, but if the basic model works there will probably be more companies that will enter the BAT ecosystem.