Material Design has many other bad ideas in it too.
Examples: the color suggestions are garish. The idea that a website should simulate physical motion has usability problems for people with motion sensitivity. There is a lack of aesthetic restraint. It encourages gratuitous animation spam, like the ripple effect. It's like a cake where 50% of the cake is frosting.
Some of those things could be fixable, but I think it's unwise for other companies to adopt Google's visual branding in general.
Examples: the color suggestions are garish. The idea that a website should simulate physical motion has usability problems for people with motion sensitivity. There is a lack of aesthetic restraint. It encourages gratuitous animation spam, like the ripple effect. It's like a cake where 50% of the cake is frosting.
Some of those things could be fixable, but I think it's unwise for other companies to adopt Google's visual branding in general.