That's because they ain't competitive. I'm only using other stores for stuff I can't find on amazon, because I'm trusting amazon to have my back if something goes wrong.
And another big online store like Target just won’t help in the case of an issue? I don’t believe that at all.
My credit card is enough assurance that a seller won’t defraud me.
I actually have found a number of products where Amazon is not price competitive with some other US stores like Target, especially considering everyone’s blind assumption that it makes sense to pay $12.99 a month to be in the Amazon club without even doing the math on how much that increases the price of each item you buy.
I always have people ask me “don’t you have Prime?” as if it’s assumed that the deal is a no-brainer. It’s totally not. You don’t need Prime to buy stuff on Amazon and people are just conditioned.
Personally, I'll only use Amazon as a last resort for something I can't find elsewhere (and don't feel I can do without, which is of course usually a valid option).
