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That traffic is monetized in a few ways:

- Autoplayinig video ads

- Affiliate marketing (meal kits, cooking courses, etc)

- Adsense display ads

- Taboola/Outbrain

These don't bring in much money on a per-site basis, but the owners usually own multiple sites, so it can add up.

If you're able to get the site to grow, it becomes the easiest digital property in the world to maintain. The content doesn't need to be fresh, or engaging. People will always search for generic recipes.



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