"As we point out above, we need to move to a less fragmented world, where every user can experience Twitter in a consistent way. This is already happening organically - the number and market share of consumer client apps that are not owned or operated by Twitter has been shrinking. According to our data, 90% of active Twitter users use official Twitter apps on a monthly basis."

If this is true, then what's the point of this announcement. They make it sound like they are already getting what they want...people moving at a rapid pace towards the official Twitter applications. Yet in the same release they come off as scared that the fragmentation is growing. I don't get it.