1) Explain what the product is, at the top of the page.
2) Remove the distracting animated background.
3) Switch out the graphic for "Shop" from a woman holding bags to a non-gendered icon. The page currently has three men working and one woman shopping. Some may think it portrays sexist attitudes.
Thanks for the feedback. I’m afraid we spent more time on the pages behind the login page and the backend code than the landing page. This is a useful reminder that we have to take more care when designing the new landing page.
1) Explain what the product is, at the top of the page.
2) Remove the distracting animated background.
3) Switch out the graphic for "Shop" from a woman holding bags to a non-gendered icon. The page currently has three men working and one woman shopping. Some may think it portrays sexist attitudes.