They're not the cheapest of course, but hardly some absurd luxury at 33.8p each, they're a lot nicer than squidgy cheap rolls that are unlike anything you could reproduce at home or see a baker produce, and have pretty much the same ingredients list you'd use at home, if you used commercial yeast and bothered with three different flours.
And there's no selection bias or anything - I haven't looked at the ingredients list before, that's not why I buy them. I buy them because they're nice enough and so far I haven't bothered to bake rolls, mainly because my demand for them is more erratic than slice[able] bread.
> fortified wheat flour (wheat flour, calcium carbonate, iron, niacin, thiamin), water, extra virgin olive oil (2%), fermented wheat flour, malted wheat flour, salt, yeast
They're not the cheapest of course, but hardly some absurd luxury at 33.8p each, they're a lot nicer than squidgy cheap rolls that are unlike anything you could reproduce at home or see a baker produce, and have pretty much the same ingredients list you'd use at home, if you used commercial yeast and bothered with three different flours.
And there's no selection bias or anything - I haven't looked at the ingredients list before, that's not why I buy them. I buy them because they're nice enough and so far I haven't bothered to bake rolls, mainly because my demand for them is more erratic than slice[able] bread.