This will be a success if they can maintain their business model and stay true to it of being impartial. All most all the other “reviews” sites have paid biases and skewed incentive schemes making the results flawed.

I agree; the greater challenge isn’t whether they can maintain journalistic integrity, but whether they can earn and grow audience’s trust.

Consider how much time and energy is spent reviewing SaaS solutions by team leaders in every organization. In parallel, consider that the marketing efforts of SaaS offerings consist primarily of outlining use cases. It seems operating as a neutral middle could build sizable value in time savings for both entities and open the door to many connections.

I speculate if the creator(s) have any plans of direct monetization whatsoever.