This is one of the few "AI will kill X" that I can see (if the article's claims are true). This wouldn't just impact models - it would automate the entire shooting process.
Models are cheap, but the overhead of the process is expensive. Hiring a photographer, lighting person, studio space, model, clothes and backdrop; coordinating with relatively high-paid internal stakeholders (execs, designers, etc.); and developing/touching up photos after... Big processes add up. There's a need.
At the low and medium end, this could totally replace the shoot process. Presumably, designers would have a basic version of the software in their standard toolkit (you can see it in a catalog before it's shot - talk about sales!), so the marginal cost would be 0. There's no differentiator - no friction.
If the software's output is comparable to a shoot for a department store, the there's a real solution.
Models are cheap, but the overhead of the process is expensive. Hiring a photographer, lighting person, studio space, model, clothes and backdrop; coordinating with relatively high-paid internal stakeholders (execs, designers, etc.); and developing/touching up photos after... Big processes add up. There's a need.
At the low and medium end, this could totally replace the shoot process. Presumably, designers would have a basic version of the software in their standard toolkit (you can see it in a catalog before it's shot - talk about sales!), so the marginal cost would be 0. There's no differentiator - no friction.
If the software's output is comparable to a shoot for a department store, the there's a real solution.
Why would I ever bother with a physical shoot?