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>The whole Apple fashion status trope is tired and has never been true.

I love (and almost exclusively use) Apple products for many of the reasons you listed. But I think it's disingenuous to deny that there is an element of Apple's branding and design that is based on fashion.

Exhibit A: Laptops and phones getting thinner and thinner at the expense of battery life and other features (headphone jack).

Exhibit B: “A computer absolutely can be sexy… yeah, it can” – The glorious ways Jony Ive has described Apple products

https://www.trustedreviews.com/news/sophisticated-intuitive-...



There's a difference between fashionable junk and fashionable quality. The difference is what Jobs and Ive call "design".

Spending extra on design isn't the eco disaster that spending on throwaway fashion is.


You're preaching to the converted. I only disagreed with the notion that there is absolutely no "fashion" component of Apple's products or branding at all. Of course there is.




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