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Obviously people are not going to install an app that is only intended to track them.

However, app makers will put this tracking company's SDK into their app so that they can get a hold of the generated data. But that data is then also shared to the tracking company, and used to build up a complete profile about you.

And, of course, you just know that it'll come bundled in shitty Android ROMs as some darn home screen widget that you can't get rid of, so it'll constantly be "running".



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