I'm essentially in the same boat as you -- I'm willing to pay for content as I do for my books, or support free sources of information as I might for Wikipedia. The siren song of the advertiser is hard to fight though, even if many people are willing to pay the price for a quality product. The Faustian bargain that I presume leads to this mess: Any ad-free informational product could probably reach a wider audience and thus pump up revenue, if they traded some of their up front cost in exchange for a few modest ad slots or selling a little customer information here or there (To some degree paid users would put up with these things even without any subsidy to their subscription whatsoever, so it could also be directly pocketed).