>Ad industry: "Look. We listened to your concerns about ad privacy. Here's a solution that gives you everything you want. Now we can serve interest-based ads without tracking you across the internet. You win."

(Actually does nothing or the sort, continues tracking users while making user experience even worse and some crucial Web features unusable for indie devs.)

>Brave: "We don't want a solution. We want to be sanctimonious and angry!"

(Pushes "ad industry" out of the way and performs its own tracking and ads.)