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You can make a million brands of beverage, but everyone will still grab a Coke or a Pepsi from the shelf.

The new gTLD program is just a money land-grab. It's been well known within the domain industry that firing up a new TLD is one of the most profitable things you can do. Between speculators and brand protection agencies you are guaranteed a minimum of 100k+ registrations. Multiply that by $20-$30 bucks a pop.



Or in the case of gTLDs make that $185,000 per name applied-for.

In other news, ICANN is starting an "international development initiative". http://blog.cira.ca/2011/06/new-gtlds-icann-international-de...




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