The business might not know enough for that estimate to be possible either. It reminds me of this quote from Andrew Wiles about mathematics:
"Perhaps I could best describe my experience of doing mathematics in terms of entering a dark mansion. One goes into the first room, and it’s dark, completely dark. One stumbles around bumping into the furniture, and gradually, you learn where each piece of furniture is, and finally, after six months or so, you find the light switch. You turn it on, and suddenly, it’s all illuminated. You can see exactly where you were." [1]
"Perhaps I could best describe my experience of doing mathematics in terms of entering a dark mansion. One goes into the first room, and it’s dark, completely dark. One stumbles around bumping into the furniture, and gradually, you learn where each piece of furniture is, and finally, after six months or so, you find the light switch. You turn it on, and suddenly, it’s all illuminated. You can see exactly where you were." [1]
[1] Source: https://micromath.wordpress.com/2011/11/06/andrew-wiles-on-d...