"Today, 6 media giants control a whopping 90% of what we read, watch, or listen to."
Where's the evidence for the 90% number here?
Every media mentioned is legacy media. People now spend more time consuming digital media than legacy media.[0] So I don't see how this claim can be true.
Exactly right. The 90% number is nonsense. Customers have more choice than ever.
I could start a media company tomorrow and everyone could watch/read/listen to it. Creating content has never been easier than it is today. Distributing content has never been easier than it is today. Creating a big audience has never been easier than it is today. The idea that these companies have "control" is laughable.
note I'm not suggesting creating great content or building an audience is easy per se. I'm just saying it's never been easier for a random person. About the only people for who the media business has become more difficult is... existing large media companies who used to control distribution via cable, tv licenses etc.
Like facebook, instagram, youtube
twitter? Now things are owned by two companies google and facebook but you can still get uncensored content on twitter? Not anymore.
Things are more controlled in the digital world.
Soon Apple will buy one of the major legacy companies, followed by Amazon, Microsoft which will allow Google to do the same.
Where's the evidence for the 90% number here?
Every media mentioned is legacy media. People now spend more time consuming digital media than legacy media.[0] So I don't see how this claim can be true.
https://www.statista.com/statistics/565628/time-spent-digita...